Breitling Takes Sustainability Mainstream With 2023 Chronomat The turning of the tide started in 2017 when CEO Georges Kern took the helm of the Breitling Tall Ship (for the sake of this article, we named it the Breitling Tall Ship). He put his sun-kissed hands firmly on the side of the boat. And swiftly took the brand into uncharted waters, withstood rough seas and fierce storms, and towed multiple albatrosses.
It’s 2023, almost six years on, and our voyage with Breitling and Cohen has yet to disembark. But why are we doing this? This 'Breitling Tall Ship' is embarking on an ethical journey, docking in a port of responsibility to learn lessons the entire watch industry can learn.
Port #1: Lab-Grown Diamonds and the Super Chronomat Automatic 38
In the fourth quarter of 2020, Breitling announced that by early 2021, it planned to use packaging made from recycled materials (mainly plastic bottles, which can be recycled many times).
high quality copy watchesreplica luxury Watchesreplica Zenith Defy Watches Subsequently, the brand launched the Super Chronomat Automatic 38 series in late 2022, further enhancing its green awareness. For the first time in the company's history, lab-grown diamonds were used...
Port #2: Handmade Gold and Super Chronomat Automatic 38 "Origins"
In the second leg of this journey, Breitling takes us into a world that makes us think about precious metals like never before.
The Breitling Super Chronomat Automatic 38 “Origins” is equipped with a white wheel pin buckle rubber strap or a beige pin buckle alligator leather strap, which is not much different from the Super Chronomat Automatic 38 in terms of appearance and data.
But one thing this “Origins” edition boasts that its sister, the Super Chronomat 38, doesn’t is the traceability of the gold used in the watch…
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